Foolproof is for SMEs who are looking to significantly grow their revenues through new or existing product and service offerings. It is also for people who are still in their 'day job' and who are dreaming of launching out and creating their own business.
Whatever the situation Foolproof will help reduce your risks and maximise your potential commercial success.
If you're in the business of helping other business people succeed then Foolproof will not only help build your skill level it will also help your clients' businesses.
Imagine if your clients read Foolproof and implemented just some of the recommendations? It would almost certainly result in their improved financial performance, which should ultimately benefit your organisation too.