Have you ever launched a new product or service and it flopped? Foolproof is a practical book that will help bridge the sometimes huge gap between innovation and successful commercialisation.
Foolproof contains thirteen true stories of failure and success from entrepreneurs and investors from organisations including as Xero, Phil & Teds and Movac, along with many fictional examples. The foreword is by Sir Ray Avery.
Book now for Jenny's Wellington presentation on Tuesday October 2. You will learn how to validate the market for your proposed or existing product or service.
Find out more here.