I wrote Foolproof because I am passionate about market validation and the magical results it can bring. I want to do my bit to help New Zealand businesses and this book will help bridge the sometimes huge gap between innovation and successful commercialisation.

To help achieve these goals I have donated a copy of Foolproof to every business incubator, economic development agency, business school and chamber of commerce throughout New Zealand and to a range of business consultancy and development organisations. That’s one book to nearly 200 organisations.

You may want to donate additional copies of Foolproof to organisations that you think would benefit from it. If so, it can be arranged on your behalf.