Foolproof is a culmination of Jenny’s passion, experience and education. This experience includes graduating from Wellington’s business incubator Creative HQ and managing Grow Wellington’s business development programme Activate in 2008/09. Jenny’s involvement with Activate and Growth Management Consulting continues today, and so far she has mentored over 30 programme participants, and delivered a range of workshops including on the topics of market validation, sales and marketing, business fundamentals, and investment. Jenny has also achieved an MBA with Merit from Victoria University in 2002 and a Diploma in Marketing Management and had the privilege of having one of the first companies in Wellington’s business
incubator, Creative HQ. Prior to Foolproof Jenny compiled and published a range of books including: - The Smarter than Jack series of 15 books with reader-contributed stories about smart animals. These books were a successful fundraiser, raising over $440,000 for animal charities around the world, including about $110,000 for the Royal New Zealand SPCA. This business was sold in 2007.
- Baby Gone, True New Zealand stories of infertility, miscarriage, stillbirth and infant loss, over 1,100 copies of this book were donated to medical professionals and support groups around New Zealand thanks to the generosity of Catherine de Groot.
- Bona Fide, 53 True Kiwi Stories about Life as a Teen, around 3,000 copies of this book were donated to Graeme Dingle’s Project K thanks to the generosity of the Vodafone Foundation.
- The Kiwi Effect, co-authored with Lawrence Green, this book looked inside the minds behind successful Kiwi business people.
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